In his 1997 article Sigmund Freud: Antichrist Devil, Eustace Mullins draws a condemning picture of Freud and Psychiatry. Freud and his nephew Edward Bernays are the real life Dr. Mindbenders of the animated cartoon G.I. Joe.

In the documentary film Century of the Self we see how Frued’s nephew Bernays shaped the entire century. Using mind manipulation and clever advertising Bernays was able to convince women to smoke cigarettes, something that was taboo in the past. The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?